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Super Bowl Preparation: How Brands Can Get In The Game
This coming Sunday – Feb. 7, 2016 – hundreds of millions of viewers will tune in to one of the biggest media events of the year – the Super Bowl. I say “media” event because this is more like an...
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3 Low-Cost YouTube Ad Strategies That Convert
It’s pretty safe to say that most brands (large or small) desiring to get their message, their products and/or services in front of targeted audiences have included Google AdWords campaigns in their...
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What Google’s Radical SERP Changes Mean For Your Business
Google recently made their most significant SERP (search engine results page) changes in years by completely removing all PPC ads from the right rail. The search behemoth also added a fourth paid ad...
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Facebook Advertising: To Boost Or Go The Ads Manager Route?
Facebook makes money via their advertising solutions and they sure make it easy for anyone to pay to play. We all know that the organic reach and impact of our social posts have drastically dwindled...
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Rhythm Receives Google Premier Partner Badge
Rhythm has been awarded the Google Premier Partner Badge, an honor only three percent of agencies receive. “Our paid media team has really upped their game and continues to go above and beyond to...
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How To Select A Paid Media Agency Partner
Selecting an agency partner to manage your paid media efforts can be a difficult decision. You want to partner with an agency that has worked with many different clients across many different...
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How To Respond To Facebook Newsfeed Changes
Not alarming that organic reach on Facebook is not what it once was. As marketers and brands, we know this. Facebook has been making changes to their algorithm almost daily with these changes impacting...
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The Implications Surrounding Facebook’s Removal of Partner Category Ad Targeting
Back in March, Facebook announced that it would be shutting down targeting of ad campaigns via Partner Categories offered by third-party data providers like Acxiom, TransUnion, Oracle Data Cloud and...
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Video Marketing Comes of Age
If a picture is worth a thousand words, what’s a video worth? If you’re a marketer today, the answer is a lot – because the play button is increasingly becoming one of the most compelling...
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Will Proximity Marketing Ever Catch On?
The future is almost here. And while it doesn’t look like the Jetsons just yet, there are scores of incredible new technologies—from driverless cars, to smart homes, to virtual reality—that have moved...
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